Time to Go Mo(bile)
Mobile traffic currently makes up 10 percent of global Internet traffic. By 2014, some studies suggest that more users will access the Internet from their phone than from a computer. What does this mean? It means your business cannot afford not to optimize for mobile users.
A different experience
Many business owners believe they have a mobile website simply because they can pull up the company website from their smartphone. However, without a site that is specifically optimized for mobile users, you may be losing customers. Why is this? Mobile users generally have different intentions than desktop users. A mobile visitor is usually on the go and looking for a few key pieces of information. These typically include directions to your office, a click-to-call phone number or a map of your different store locations.
Mobile sites drive mobile purchases
Sixty-four percent of smartphone owners are now using mobile devices to shop online. This number is expected to grow as more and more people switch to smartphones. Therefore, if you are hoping to make online sales, optimizing for mobile is critical. It makes the buying process simpler, and users are less likely to bounce from your site. Consider this: if people can’t find what they’re looking for on your site, they’ll sooner seek out a competitor’s mobile-friendly site than switch to a PC to revisit yours. When competition is steep, you need to grab a user’s attention before your competitor does.
Mobile optimization is also essential to your branding efforts. You don’t want to frustrate visitors and force them to squint or zoom in to see critical information. Mobile sites that clearly display logos and service offerings help to build brand recognition. A website that has been optimized for mobile devices will have a company name and identifying information easily readable and the graphics of the website will be streamlined.
Start by simplifying everything
The first step to building a mobile site is deciding on content. Because there’s limited space on smartphone screens, it’s best to include only essential information. Analyze the key pieces of information your visitors are looking for and present it in the most concise manner possible.
When planning your Web design, there are a few things to keep in mind. Mobile web pages load slower than traditional web pages. Therefore, it is best to keep your number of pages to a minimum. Users are more likely to lose patience and bounce from your site if you keep making them wait for the content they want. Check out these other helpful tips to get started on your mobile website optimization project.