Interview with Emma Pezzack – Founder of Futurenatural.com

Recently I had the opportunity to meet and interview the founder of FutureNatural.com, an incredible
resource for natural beauty products. Emma Pezzack is charming, passionate and knowledgeable in the realm of sustainability and beauty. With over 25 years of experience in the beauty industry and considered an organic beauty expert, Emma lives by organic & natural beauty brands.

In creating the branding and the name Future Natural was to present the idea of natural and organic products in a modern way. Emma believes that, “the future of the cosmetics industry
has to become more sustainable.” There are increasingly more savvy consumers {to whom} I wanted to present a modern front. Natural and organic has been thought ‘granola, hippie, dippie, and not as good.” Organic products must be as glamorous, sexy and as stylish as their
mainstream counterparts. “We are not settling for second best anymore by choosing to natural products.”

The Journey to Green
Beauty “This is something I’ve been doing all my life.” Emma continued, “I grew up organic,
living on a farm (in ) with a massive vegetable garden, goats, fruit trees and cows. My family had six children and we were not well off. {Growing up this way} forced us to be incredibly
resourceful. My mom even made cheese.” “I always think about the impacts of what we do on the
land.”

This lead Emma to start seeking products that were natural, but when she couldn’t find anything that met her standard, she decided to create her own, and www.futurenatural.com was born.

Emma’s business mantra is “responsible hedonism,” and following are her top Green Business Practices:

1. Strive to be 100% Carbon Neutral.

2. Always give back – we donate a portion of profits to the NRDC (Natural Resources Defense Fund)
Council and the Rainforest Alliance).

3. Small things add up – we have a dark green background on our web site, it saves power
(Check out www.blackle.com).

4. Strive to be a paperless office, but when we can’t – recycle all paper. All packaging and boxes are recycled or re-purposed paper.

5. Be fair in business – we use organic fair-trade cotton bags to send out their products.

Favourite Products:

Fashion:
“I simply adore” Edun’s {www.edunonline.com/} and

Linda Loudermilk’s {www.lindaloudermilk.com/home.html}
original organic designs.”

Skin Care:
“I am madly in love with Suki’s Lemongrass cleanser” www.futurenatural.com/suki_skincare.html?lnum=45848

Natralox {www.soleo.com}. “It’s touted as ‘natural botox’ and while I wouldn’t go that far (it doesn’t ‘freeze’ your face), it’s seriously, hands down, one of the most PHENOMENAL products I’ve ever used in my 20yrs in this industry. It’s all natural & naturally derived with four key ingredients that are proven to reduce signs of aging by up to 50% in 4 weeks.”

Emma’s personal mantra: “Live Well, Do Good, Look Gorgeous.”