Pay no attention to that man behind the curtain.
The Wizard of Oz

Getting Started is the Hardest Part

This post is the first in a regular series I’ll be writing about practical tips for incorporating technology into your business. We’ve got a lot of small business owners and entrepreneurs reading our website, so we thought it would be helpful to reveal some of what goes on behind the curtain.

I’ve been thinking a lot recently about how impenetrable tech-related things are for many small businesses, so my intention here is to simplify the overwhelming list of things you could do into lists that you can start with today and see real results from tomorrow.

It also drives me completely crazy to experience first-hand the way that a lot of IT support firms and contractors treat small businesses. From ridiculous hourly rates to recommending unnecessary and expensive services, it often feels like there is an entire industry predicated on keeping entrepreneurs in the dark and feeling trapped by the complexity of technology.

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