Seth Godin’s Top 36 Email Tips: (read: how not to be an e-loser)
If everyone practiced at even half of Godin’s Email Checklist, the world be a better place. Brilliant stuff. Read his full list here.
Our Top 7 Godin Email Tips:
4. Did every person on the list really and truly opt in? Not like sort of, but really ask for it?
12. If it is a cold-call email, and I’m sure it’s welcome, and I’m sure it’s not spam, then don’t apologize. If I need to apologize, then yes, it’s spam, and I’ll get the brand-hurt I deserve.
13. Am I angry? (If so, save as draft and come back to the note in one hour).
14. Could I do this note better with a phone call?
20. Have I included the line, “Please save the planet. Don’t print this email”? (If so, please delete the line and consider a job as a forest ranger or flight attendant).
35. Bonus: Does the subject line make it easy to understand what’s to come and likely it will get filed properly?
36. If I had to pay 42 cents to send this email, would I?
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