[Digg is "a place for people to discover and share content from anywhere on the web...Digg surfaces the best stuff as voted on by our users." Think of it as a giant "favourites" list of on-line content. And if you're producing anything on-line, you very much want to be "dug."]

Seth Godin is one of my favourite minds in the internet and marketing space. And with his post:
“12 proven ways to get your post to the top of digg” he makes the point that we come back to with every word we write: keep it real, sister.

Do we want www.carrieanddanielle.com to be a hot ticket on Digg? Sure we do. We intend to become THE internet destination for living an inspired life - from spiritual teaching to style how-to’s. Are we strategic about SEO and traffic-building? You bet we are - we’re personally wired to speak to millions of people. We are unabashedly ambitious.

But we never, ever veer from what’s personally profound and meaningful to us, to what’s popular, or “most searched” or “sticky.” As Godin makes the point: “Write what you believe, not what sells.” If you build a platform based on faking ’til you make it, you just end up…a fake. Steady authenticity wins the race every time.

“12 proven ways to get your post to the top of digg”

Well, that was one of them. Put a number in your headline and do a list. You know, there are a ton of tactics that you can use to increase readership. Plenty of blogs will tell you what they are.

And Rickie Lee Jones knows full well how to record a top 40 record. Except she doesn’t. She chooses not to. She chooses to make a record she loves, instead.

READ THE FULL STORY ON SETH’s BLOG…