Google is your friend: Search Engine Optimization for the rest of us
Career | July 10th, 2008 by Daniel Gibbons | Comments | Leave a comment
In this the latest installment of my regular technology tips series, I must begin by extending my apologies to all those who are already Search Engine Optimization (SEO) experts. What follows is not for experts, or even experienced amateurs. Instead it’s merely some very simple tips for getting started, specifically aimed at all those who feel completely bewildered or overwhelmed by the challenges of getting found on the web.
SEO: The only acronym you really need
The last thing anyone needs is another acronym, and tech geeks the world over (yes, yes, that includes me) are guilty of polluting our vocabularies with a vast array of incomprehensible short-hand for equally incomprehensible terms and concepts.
But as a small or medium-sized business that doesn’t have a globe-crushing brand (yet), those three little letters, SEO, are absolutely critical to your future success.
You see we live in a culture plagued by information overload and one of the many consequences is that (a) nobody knows who you are and (b) most of these nobodies couldn’t find you if they wanted to.
But we also live in a culture in which the web provides unprecedented access to other markets, and a vehicle for you to deliver your message to your customers. SEO is essentially a way to turn information overload to your advantage.
When Gretchen Rubin called from New York to book a 
