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Great post by Seth Godin today about what he calls being me centric vs. you centric:

I published a book so I need you to read it

vs.

There’s something you need to read, so I wrote about it.

All morning I’ve been thinking about how so much of what we buy is made by people and companies who made things simply so we would buy them. And how refreshing and inspiring and rare it is when we stumble across things that simply and elegantly address a pressing need.

- Dan, Innovative Serene