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You’ve probably heard us rave by now about Jim Collins’ book, Good to Great. It’s been fundamentally inspiring and useful for us. We live and die by our Hedgehog.

Everybody needs to get themselves a Hedgehog – it’s not a house pet, it’s three powerful questions by which to steer your decisions.

Carrie & Danielle, Inc.’s Hedgehog:

1. We are most passionate about inspiring authenticity.
2. We are best in the world at beautiful communication.
3. Our economic engine is driven by a mass audience.