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How Advertisers Misuse the Term “Organic”

General, Healing, Health & Wellness, Money, Nutrition | January 20th, 2009 No comments

There has been so much hype and talk about organic products that many people are confused on what and who to trust. Whenever anything becomes a trend, large marketing and production companies take advantage of a good thing and make cheap imitations and charge a whole lot more. The market is currently saturated with thousands of products claiming to be organic and in essence — they’re not. There are three categories you should be familiar with when shopping for organic products; 100% organic, organic & made with organic.

It’s Gotta Say USDA

The way to ensure the product you are purchasing is 100% organic is to first look for the USDA Organic seal and the wording on the packaging must say “100% organic.” When you see both of these two statements you can be assured that all of the ingredients in the product are in fact organic.

100%, Not 95%, Organic

The second category of organic products is “organic.” This is where most of the confusion comes in and where marketing firms love to mislead the consumer.

If a product just has the USDA Organic seal on it without the words “100% organic” this means that the product is made with at least 95% organic ingredients. You can see why, at a quick glance, you may be under the impression that you’re buying a fully organic product but in essence it’s partially conventional.

‘Made With Organic,’ Just A Way To Charge More

The last category is the statement “made with organic.” This statement can be seen on everything these days; from mattresses, to foods and even furniture. This statement is not permitted to have the USDA Organic seal to make it more obvious for the consumer. Although some people think, “some organic is better than no organic,” it’s recommended to not waste your money on these products.

Either buy the real deal or stick to the conventional version. This is where advertisers are able to charge the consumer more money for something that isn’t much safer or better quality.

Take a mattress for example. If you purchase a mattress that says, “make with organic” this means the cotton may be organic, but the filling and toxic flame retardant chemicals are still present. Beware of these ploys, they’re there to take your money while not providing any additional protection.

Advertisers and marketing companies today will use anything to get more people to buy more of their product, even when it comes to unethical marketing. Be a defensive consumer; research and study a product before you decide to buy it. This way you’ll know your money is actually buying you the exact product you want.

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