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Great West Life Insurance is able to provide through the individual markets both life insurance and annuity products to a very broad market that can range all the way from the middle income Americans all the way up to corporate executives.

Great West is one of only a handful of American companies that sells their life insurance to middle income Americans through their financial institution partners.

The company has four different distribution channels:

1. Direct mail
2. Internet
3. Phone
4. Licensed agents  at their various branches

All of these options will allow customers and potential customers to purchase the products that they need in the manner in which they prefer. In 2008 the company was the principal term life insurance policy provider sold through banks in the United States by underwritten premiums.

Through their independent benefits consulting organizations, other financial services organizations and Great West Retirement Services they are able to provide products for businesses specialized needs. The relationships that they hold with benefits consulting organizations allow them to provide very creative product and service solutions that will benefit both the customers and the agents that are serving the customers in the markets.

For those that have a short term need or need a death benefit they provide a one year term product solution for those people.

They continue to expand the services and the products that they offer to their customers in numerous markets including:

• Bank owned life insurance
• Corporate owned life insurance
• Executive benefits financing

Products and services include:

• Business owned life insurance products
• Customized individual life insurance products
• Customized individual annuity products

Distribution systems are:

• Financial institutions – Distributes the customized individual life insurance as well as the individual annuity products
• Independent specialized benefits consultants – Distributes the businesses owned life insurance products