Creativity That Makes The Cut: An Interview with Editor-in-Chief of Orange Life Magazine, Susie Hutchinson
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Gorgeous + smart = excellent. Every time Carrie and I see a copy of Orange Life Magazine in print we say, “This is sooo well done!” Orange Life online is equally inspiring. But of course. From writers to font types, founder and editor, Susie Hutchinson, makes critically good choices. And as she puts it so well, “honest creativity” always shines through.
What 5 magazines inspire you?
- Monocle is like a newscast within the pages of a magazine. I love every issue.
- Marie Claire covers issues important to women and shows you how to wear clothes.
- Flaunt is always visually inspiring.
- HOBO is my favorite Canadian magazine.
- British Vogue gives me hope that one day my life could look that!
Where does your inspiration come from? FEEDING CURIOSITY
I’m truly curious about how the world works – fashion, design, politics, human rights – all of which we cover in Orange Life Magazine. I get a lot of inspiration from just asking people in the business – writers, photographers, editors – what they’re working on. And I watch a lot of news.
How do you decide what to publish?: THE 15 MINUTE RULE
When you publish anything, you’re asking people to invest their time in what you’re creating, and I’m respectful of that. The question I ask myself before we commit to any story is simply… “Who cares? Would I spend fifteen minutes of my day to read this? Do we have access to the person, the clothes, the products we want to feature? Can we pull this off visually?”
How do you define good writing?: PROOF OF LIFE
Anybody can write well. I want someone who has real knowledge about something; life experience that they can articulate – proof of life. I want to be inspired. If I can’t get past the first paragraph, it doesn’t get published.
How do you define great visuals?: SPECIFIC TALENT
I think it takes a lot of experience and a great gift to make photography that works. Generalists don’t cut it. Really good photographers understand what they’re shooting.
How do you define great creativity?: HONESTY
When someone really owns their craft, you know it, you feel it. No phonies for me. I choose to work with people who are honestly creative and seriously passionate about what they do.
How do you balance publishing a magazine and motherhood?: CHERISHED MOMENTS AND A GOAL
My life is completely out of balance. I work when my one-year old is distracted, which means I work all the time to make up for the time that she needs me. I have a business exit strategy, and that makes a difference. I don’t want to miss a moment with her. And…I don’t want to be a woman that is without a career. I want my daughter to be able to say, “This is what my mom achieved, and I can do anything.”
Get a complimentary subscription of Orange Life Magazine! Comment here about writing, creativity, or Orange Life’s website, and we’ll pick 5 inspiring replies to win a year’s worth of the Orange love, in print.
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