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Book Review: Beyond Branding

Daily | April 29th, 2008 No comments

5.0 out of 5 starsbeyond branding and image, this book helps you discover the core of YOU, April 11, 2008 By E. S. Lineback “writer and book author” (North Carolina)

The moment my copy of STYLE STATEMENT arrived, I began to absorb all it offers. While the book has wonderful elements of personal branding, currently so trendy, it goes far beyond branding and image to help readers get to the heart of who they are. When we are proactive in naming and vocalizing/writing those things that are most precious to us and the intangibles that form our core, we are able and equipped to be more deliberate in how we conduct ourselves and shape and live our lives. Inviting and enlightening without being intimidating, this interactive book accompanies you on an adventure into learning more about you. And the best part is that unlike some self-help books, STYLE STATEMENT helps you find your “center” but doesn’t leave you “self-centered” in a negative sense. The gorgeous result and outcropping from living a more genuine life is not only that you’re more content, but also that you end up more connected to yourself AND to others. Buy it, give it, share it — and live it!

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