Advertising Specifications

GENERAL REQUIREMENTS

CarrieAndDanielle.com accepts GIF, JPEG, Rich Media & Third Party Served ads.

• 30-second maximum for any animation.
• 4 loops max.
• Any sound must be user-initiated, defined as a click and not a mouseover or rollover, and clearly labeled with “Play” and “Stop” controls.
• Up to 3 additional loads of up to 50k each may be initiated after a user moves their cursor over or clicks on the ad.
• Flash files must be published as version 8 or below, and the frame rate must be less than or equal to 24 frames per second.

CarrieAndDanielle.com does not accept advertising that is directly competitive and/or disparaging to CarrieAndDanielle.com. Moreover, CarrieAndDanielle.com maintains ultimate editorial control over all content and materials which appear on its site, and reserves the right to refuse or withdraw an advertisement or campaign for any reason at any time in its sole discretion.

Advertisements promoting specific public policies, advocacy issues, or political/candidate campaigns must include a “Paid for by ___” label on all frames of the advertisement.

Lead Times for Submissions

CarrieAndDanielle.com requires the following lead times prior to campaign launch dates for receipt of creative assets and active URLs:

• Non-rich media / 3 business days
• 30-second maximum for any animation.
• Rich media / 7 business days

Over-the-Page Units

User-Initiated Expanding Ad Creative Guidelines

• Expanding ads are subject to frequency capping.
• The expanded portion must close within 15 seconds and must be clearly marked with a “CLOSE X” button in at least 10-pt type in the upper right hand corner of the expanded portion of the ad.
• User-initiated expanding ads that expand upon mouse-over must clearly indicate their rollover functionality with language such as “roll over to learn more” or “roll over to expand.”
• The expanded portion must automatically close when the user’s cursor moves off the ad.
• Expanding big boxes must be able to open to the left, and expanding leaderboards must be able to expand down.
• Expanding ads may only be viewed on certain browsers and operating system platforms. CarrieAndDanielle.com will test expanding ads and will not show the ad for any browsers or operating systems where the technology causes system instability.

Video Pre-roll

CarrieAndDanielle.com allows video to appear before editorial video. The streaming video ad is clickable and has pause, play and mute buttons.

Creative Guidelines

• 15 seconds max video length.
• Video aspect ratio: 4:3.
• .mov, .swf, .flv, .avi accepted.
• Video ad is clickable, please supply a click through URL and any tracking pixels.